William Coker
William Coker is President and Co-Founder of FIBR, a leading recruitment and talent advisory firm serving the fitness industry. A 27-year industry veteran, William has led recruiting, operations, education, and business development initiatives for fitness clubs, studios, and health and wellness brands across the U.S. Before launching his career in fitness as a Personal Trainer, he served 12 years as a U.S. Naval Aircrewman. William is passionate about helping fitness organizations build exceptional teams, create meaningful careers, and achieve sustainable growth through a people-first approach to talent and leadership. He regularly shares insights on recruiting, workforce strategy, and building high-performing fitness organizations.
