Guiding Fitness Businesses to New Heights of Success!

Our consulting services aim to provide fitness businesses with the knowledge and resources needed to succeed in this competitive industry

Are you a Studio Owner, Franchisee, Investor or a Big Box Operator looking for guidance?

We’re here to assist you! Our expertise ranges from:

Increase Membership and Personal Training Sales

We help you identify and execute the optimum game plan to grow your membership, personal training and ancillary revenues.

Member & Employee Retention

Learn the best strategies to keep your members coming back and employees excited to do great work.

Compensation & Pricing

Our experts will work with your team to identify the optimum pricing and compensation models.

Recruiting and Staffing

Growing your business starts with having the right team in place, and our expert recruiters can help you.

Staff Training and Development

Having a well-trained team in place to deliver an incredible experience to your guests, members, and clients is critical to the success of any fitness business. Our team can assist you with building and delivering the necessary staff training programs.

Franchising and Expansion

Unlock your fitness business’s potential with expert guidance on franchising and expansion, ensuring strategic growth and success.

About our Experts

Derek Gallup

Derek Gallup has over 30 years of experience in leadership in the fitness industry and in that time has led teams which have produced over $3 Billion in Personal Training, Nutritional Product and Recovery Revenue.

Derek began his fitness career in 1994 with Gold’s Gym as the Director of Merchandising for 3 gyms in Hawaii. Derek moved from Hawaii to 24 Hour Fitness HQ in San Ramon, CA . Derek served many different roles at 24 HF from 1997 – 2008 with his last 2 years as the VP of Fitness overseeing $300M in Personal Training and Nutritional revenue annually in addition to leading the Group Fitness Team and serving more than 11,000 team members. In 2009, Derek was tapped to be the Executive Vice President of Fitness and Retail for all New Evolution Ventures brands. These brands included Crunch, Steve Nash Fitness World and UFC GYM. Derek’s most recent role was UFC GYM Global Executive Vice President of Fitness, Recovery & Nutrition. In 2023, Derek was awarded The UFC GYM Fighting Sprirt Award presented to the team member who fought through adversity and best epitomized the Fighting Sprirt in all of UFC GYM.

Derek was the Chairman of the Board for IHRSA (International Health Racquet and Sportsclub Association) from 2017 – 2018 and served on the board for 5 years from 2014 – 2019. IHRSA’s mission is to grow, promote and protect the health club industry and to provide its members with benefits that will help them be more successful. On behalf of IHRSA, Derke was a keynote speaker in Sao Paulo, Tokyo, Beijing, London. In 2024 IHRSA rebranded to Health and Fitness Association

In 2023, Derek founded and is the President of SPARKLE – Carla Gallup Foundation who mission is to improve mental health, prevent suicide and to support survivors of suicide loss through Activity, Relaxation, Kindness, Laughter and Education.

Derek is a believer in fitness education and is NASM-CPT, dotFIT, Spartan DEKA, Spartan Obstacle Specialist, TRX Suspension and Rip Trainer, Bulgarian Bag, Kettlebell, Sandbell, Plyobox and TiYR certified. He is an active fitness enthusiast competing in Triathlons, Spartan Races, Road Races, Fitness Competitions, Tennis, Hiking and enjoys these events most when competing with his 25 year old daughter and 22 year old son.

William Coker

William is a proud native of South Carolina. Prior to his career in the fitness industry, William served in the U.S. Navy as a U.S. Naval Aircrewman on active-duty for 10 years and in the Naval Reserves for an additional 3 years. During his 13 total years of military service, William logged over 1300 flight hours in support of Naval Operations throughout the world. During his final years of military service, William also began working as a part-time Personal Trainer with a national gym franchise. William transitioned from the military directly into his first role in fitness management. By combining his leadership, discipline, organizational, and managerial skills he acquired in the military with his passion for physical fitness, William excelled immediately within the fitness industry. Prior to his appointment as President & Co-Founder at FIBR, William served in high-level leadership roles across 6 different large health club brands over 24 years. During his over two decades in the gyms, William successfully led Clubs, Districts, Regions and entire brands in the areas of personal training, nutrition, nutritional supplementation, education and recruiting. Giving back to the military veteran community has also been a passion and focus throughout William’s fitness career. Through great partnerships with other successful military veterans in the fitness industry, William has pioneered the launch of education and fitness career placement programs for active-duty military personnel who are transitioning to civilian life.

Learn from the best to
become the best.

Inquire about a free consultation today!